The importance of branding in marketing is undeniable. Branding design strategies work to differentiate your company, product and customer service from other companies’ offers out there in the marketplace. The resulting brand loyalty that you achieve in your niche will determine your percentage of market dominance.
But first, we need to address the question, what is a brand?
What is a Brand?
Wikipedia states that:
“A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.”
Branding Design Strategies
The YouTube video that is shown above is of the author, being an example of branding yourself! People like to meet the marketer, face to face where possible. Authenticity and credibility are very important in this business.
Do you want to find out a lot more about specific branding design strategies? I have been researching this lucrative field for you. Here is some brilliant branding design in a YouTube video aimed at branding the super affiliate, John Crestani, who is a World renowned expert at generating paid traffic to your Web site. And ensuring conversion to sales.
Careful branding design strategies will result in increased levels of trust and customer loyalty. That’s for certain. Your good reputation will be expertly managed in this way, through your brand communications. The ultimate goal, of course, is market dominance. Ideally, you will want a shift in cultural habits and belief. At least in your most targeted niche segments.
This is John Crestani’s top-performing YouTube video ad, although John sees fairly equal results from a large number of his YouTube videos. Here is an article about John in Forbes Magazine. You can now imagine the effort that has gone into branding this individual business man. Outstanding performance.
Note the subtle branding design strategy. John is manly, as a role model. He is very casual in his manner, yet authentic, relaxed and highly competent. This branded image invokes trust and confidence. A business minded entrepreneur would be inspired to follow through and take the six week training that John Crestani offers in paid traffic for super affiliate marketing.
Thank you for your visit here to us, today!
Geoff Dodd, Author and Manager, Focus On A Success Mindset.
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