Very easy to use ..
The whole set up of a project in ‘Spy Visit’ takes about 2 minutes. I’ve just setup 2 projects before writing this article. It is a joy to use. You can quickly see where your web visitors are moving the cursor, scrolling and clicking, on each page of your Web site. You can then make changes to the site. Put action steps into the first fold. Then test again. Actions like click, join, subscribe, fill in our brief form. These can be moved and tested. Perhaps one at top center of the page, or top right.
You’ll improve conversion rate to sales and make more money with ‘Spy Visit.’ You can test it out right here at this image:
Improve Conversion Rate, CTR and more ..
Clickthrough rates or CTR can be improved, as well as CR. This makes the website heat map tool perfect for PPC or pay per click advertising. It’s a mathematical numbers game in CPC as you well know!
You run the web-based system for a few days, or weeks, then study the eye tracking heat maps. Red shows the most intense activity points. Orange to yellow is lesser density. It’s a simple process. You can answer questions, such as “what does the human eye look at first on a page?” “Where does a visitor scroll to?” Then you can place your clickable links, buttons and calls to action in more strategic places on the web page.
You can visualize visitors’ behavior. Increase conversion rate by making changes. Spy Visit is excellent for UX testing. User experience. It is most affordable. Very easy to use, online.
Additional Technical Notes on Spy Visit Tracking Tools:
- The average distance between cursor and eye gaze is 90 pixels. Other studies show 140-210 pixels.
- When people say ‘heat map’, they generally mean, ‘hover map.’ The colorful map produced shows you areas that people have hovered over with their mouse cursor. Red is representative of a higher ‘density’ or level of total mousing activity.
- Conversion rate optimization is best thought of, as a manual testing process. Run the eye tracking and click tracking, the scrolling, etc. The software does this all for you. Then place your buttons, web links and a clear call to action where red on the heat map indicates the most user activity.
- Test again. You will improve conversion rate and increase CTR responses. Persevere, with all Web pages. ROI will increase.
The Technical Web Editor, GPD.